"Two litres a drop into the harvest machinery market consolidation period

   Present rose slightly in the first half of the combine harvester in China market, demand structure frames around corn, corn harvester market, demand for regional frames in a distinct characteristic of major rice producing areas. Header market survey, the cumulative sales machine 115200 units, up 2.37% from a year earlier. Including wheat, rice, corn and other crops harvester, respectively, sales of 43800 units, 41300 units, 43800 units and 06400 units, year-on-year growth of 5.62%, respectively, 23.6%, 6.71% and 39.05%. From the demand structure analysis, grain, corn combine harvester accounted for 94.44% of market share and other crops combine accounted for 5.56%.
 

   Combine harvester market in China are greatly influenced by seasonal factors, regional concentration is higher. In the first half of the sales of the top ten area accounts for 90% or more than, than the same period last year increased by 11.52%. Took the lead in the huang-huai-hai region of wheat harvester market, rice harvester market take the lead in the markets in hunan, hubei, regional market share reflects this prominent characteristics. In the area proportion of sales of the top ten, anhui, shandong sales are more than 10000 units, but a small compared to the downturn. From the area of analysis of the two area accounted for 17.34% and 17.34% respectively, compared with the same period last year rose slightly by 0.18% and 0.34%; Hunan, hubei, as a major rice producing areas, proportion is 12.34% and 12.34% respectively, compared with the same period last year growth of 8.02% and 2.95%.
Exports edged up imports rose sharply

   In the first half of the harvest machinery import and export showed exports edged up in our country, the characteristics of the surge in imports. Customs statistics show that by the end of June, the total exports, imports account for $724 million, $174 million, respectively, year-on-year growth of 5.58%, 40.74%, the trade surplus of $550 million.
Harvest this year the import and export of machinery market performance reflects the harvest machinery products in our country the present situation of international competitiveness and the market demand.
 

   First of all, from the export destination countries analysis, combine harvester in China export mainly concentrated in Asia, in recent years, with the rise of China's labor costs, and the development of the Asian area surrounding the harvester industry, price advantage is losing, increasingly fierce competition.
 

   Second, large-scale trend strong domestic market demand, the domestic supply, combine harvester imports compared with the same amplitude rise be the reaction of the demand present situation. From nine categories of harvesting machinery imported single price change analysis, change is not outstanding, a mere $02700; But in the case analysis, the change of the price of a single abnormal obviously, combine a single price increase by $30900, compared with the same period last year rhizome, or tuber harvest machinery increase by $45700, other harvester increase by $94900, not the column to see two problems: first, the large market demand trend obviously, but large harvest machine manufacturing in China is still a short board; Second, economic rapid growth of mechanical harvesting the crops, but large economic crops harvest machinery in our country is still difficult to meet the market demand.
 

Thus we propose that harvest machinery manufacturing enterprises should put more energy in large product technology research and the research and development, to meet the situation of the domestic market demand change, rather than blindly chasing this drink the cup, which awards the prize.
 

Wheel type full feeding combine market slightly lower

Wheeled corn harvester during the first half of last year's earnings are relatively poor, factors such as the overall market's increasing influence, accumulative total sales of more than 40000 sets, fell 2.17% year on year. Wheeled corn harvester is a mature market, a serious shortage of market demand, mainly driven by market structural adjustment needs of update. Back in the market development, since 2010, the market size is big, saturation characteristic is very outstanding, the proportion of the upgrading of 60% or more. Thus we see that any fluctuations in the market for periodic market demand, more won't appear a few years ago that the larger fluctuation.
 

From the feed quantity analysis, the central plains area overall market under the influence of subsidy to guide and structure upgrade, 5 kg/s following products demand continues to shrink, 6 ~ 7 kg/s (transverse flow) products become the subject of sales accounted for 74.39%; An increase of 175%; The northeast regional market 6 ~ 7 kg/s (longitudinal axial flow) decline in product demand, more than 7 kg/s model, an increase of 15.5 times. Looking from the technical route: central plains area dominated by transverse flow product market demand model; Northeast regional demand is given priority to with longitudinal axial flow product, straight grain model vast space.
 

For major wheat producing areas mainly concentrated in the huang-huai-hai region, determines the mainstream market area of the wheel corn harvester. Market survey, in the first half of the huang-huai-hai region accounted for 97.6% of the total. Shandong, henan, anhui, jiangsu and other regions of different degree of growth, hebei, shaanxi, shanxi region accounted for a drop in different degree; The northeast market has not yet officially launched, sporadic demand. Top ten regional demand about 34500, fell 4.76% year on year; Accounted for 86.23%, compared with last year fell 2.35 points. Mainstream demand uneven and market performance, including shandong sharply rise, demand more than 12000 units, up 52.49%; Accounted for 30.08%, compared with the same period last year increased by 30.08%. Hebei, anhui, henan, demand about 4000 ~ 6000, but with varying degrees of decline, proportion drops.
Crawler type full feeding harvester market growth significantly
In the first half of the total sales all kinds of crawler type full feeding harvester 41300 units, up 23.6% from a year earlier. Made good achievements. First, the mainstream aircraft demand than outstanding; Second, the market demand transfer characteristics, large-scale trend shows strong.
Crawler type full feeding increasing by a big margin harvester market in the first half of the year, mainly from the following reasons: first, the decline of market for many years, especially the large landslide of last year, concave to form demand, combined with the demand of energy savings for many years, this year it is this release of energy; In the second place, from the life cycle analysis, this year marks the renew annual peak; Third, regional market pull, hunan, jiangxi, south was the rape harvest area is expanding and the old machine update demand growth, sales remain high.
 

   In technical route to see: longitudinal axial flow product has good maturity, reliability, efficiency, performance compared with other products have obvious advantages, rapid sales growth, double drum chop and traditional products products affected by the efficiency and effect factors, such as sales volume shrinking fast.
In the first half of the market concentration has slipped. Market survey, by the end of June, sales of the top five brands accumulative total sales of more than 37000 sets, year-on-year growth of 27.8%; Accounted for 91.88%, compared with the same period last year dropped by 6.98%. Long yasuda, world sales are more than ten thousand Taiwan, long yasuda basic flat with last year, to 87.98%. Accounted for more than 27%. Vanda, stars appear different degree of growth, vanda juki growth is relatively strong.
In the first half of the area are mainly concentrated in anhui and on demand, market survey, sales of the top ten area accumulative total sales of 32700 units, up 11.82% from a year earlier, accounted for 97.01%, compared with the same period last year dropped by 0.27%. Sharply rising demand, anhui, hubei, hunan area reached 8600, 7900, more than 5800 sets, year-on-year growth of 6.2%, 30.2% and 45.66%, respectively; Accounted for 25.6%, 23.59% and 17.46%. The northeast market did not start, scattered sales only.
3-4 rows of corn harvester leading the market
 

   A larger corn harvester, the demand of the market structure changes, although the three lines machine still occupy the mainstream, but 4 line machine appeared more substantial increase, 2 rows machine bounce back stronger. Market survey, in the first half of the corn harvester market accumulative total sales of 23700 units of various types of corn machine, up 6.7% from a year earlier. Among them, since 22600, 1114 sets of knapsack.
From the demand structure characteristics analysis, the following three points is obvious: first, the self propelled the market mainstream, accounted for 95.29%; Second, self-contained, 2 rows machine a substantial increase, this is the last small 3 rows of batch after the accident occurrence market demand appeared again and again; Third, line 4 and above models small, closely associated with regional market launch.
 

   Because of the "home" is not the first half of the corn harvester, big brands did not show the inherent strong advantage, from the sales over one thousand sets of brand analysis, in the first seven big brands accumulative total sales of more than 15000, up 30.05% from a year earlier, accounted for 69.72%, 11.1 points higher than the same period last year. Shandong ning lian, giant Ming sell 3570 and 2694 respectively, year-on-year growth of 64.9% and 25.58%, respectively. Accounted for 15.83% and 15.83% respectively, compared with the same period last year increased by 5.33% and 5.6%. Shandong Chang Lin, fukuda thunder walter corn machine sales increased by 3.83 and 5.48% respectively, compared to the same growth soared 99.38% and 89.73%.
  

   In the first half of the corn harvester market revolves around brand, price, channel, product competition. Become the focus of many brand competition. One is the product brand competition is still supported by market competition, the first thing to do, but can not be ignored is that as overcapacity, fierce price competition has become an important option for the brands; Secondly, the channel competition has become a key problem to be reckoned with, open early, still endless miles; Three is with the augmentation of the terminal customers buy rationalization, product appearance beautiful, ride comfort, and many other elements become an important reference index, consumers choose products is still the core of competition in the market.
Demand in the first half of the corn machine area is still concentrated in the huang-huai-hai region, shandong, henan, hebei and so on the central plains and the northwest area affected by the market started relatively late, the market sales less and less than the same period, but the mainstream. Liaoning, jilin and heilongjiang area by users last year income is generally good, the market start earlier, end market demand, market share is low, the market affected by the subsidy policy in Inner Mongolia, with a significant decline.